An Evaluation of Common Predictors of Consumer Acceptance

Abstract

Three commonly used predictors (a lengthy paper and pencil questionnaire completed by the target consumers; an abreviated paper and pencil questionnaire completed by a similar group; and acceptance laboratory foods rated by an experienced panel) of consumer reactions to foods in the situation were compared on nine foods. The ratings on five of the foods were significantly different as a function of the type of measurement. Further analyses revealed that each type of measurement was inconsistent with the others in one or two instances. None of the traditional predictors was exceptionally more accurate or less accurate than the others.

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Document Details

Document Type
Technical Report
Publication Date
Apr 01, 1973
Accession Number
AD0759908

Entities

People

  • Laurence G. Branch

Organizations

  • United States Army Soldier Systems Center

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Acceptance Tests
  • Commerce
  • Consumers
  • Department Of Defense
  • Directives
  • Industrial Research
  • Instructions
  • Management Personnel
  • Marketing
  • Measurement
  • Personnel Management
  • Questionnaires
  • Ratings
  • Sequences
  • Surveys
  • Test And Evaluation
  • Test Methods

Fields of Study

  • Psychology

Readers

  • Industrial Economics
  • Instructional Design and Training Evaluation.
  • Systems Analysis and Design