The Impact of Mass Media Upon Public Opinion.

Abstract

The history of public opinion and mass media is briefly covered to set the background for a closer look at the factors which influence the formation of attitudes and opinions. The meaning of public opinion and the environmental factors that influence public opinion are examined. Foremost are the family church, school and peer groups. The primary mass media instruments, television, radio and the newspaper are examined to determine if a quantitative measurement can be applied to their influence on public opinion. (Modified author abstract)

Document Details

Document Type
Technical Report
Publication Date
Apr 10, 1973
Accession Number
AD0761424

Entities

People

  • Gaither C. Bray

Organizations

  • United States Army War College

Tags

DTIC Thesaurus Topics

  • Abstracts
  • Families (Human)
  • Group Processes (Social Psychology)
  • Mass Media
  • Measurement
  • Media
  • Newspapers
  • Peer Groups
  • Public Opinion

Readers

  • Instructional Design and Training Evaluation.
  • Military History of the United States in the 20th Century.
  • Systems Analysis and Design