Pretesting Navy Career Information Themes for Audience Interest.
Abstract
A mail survey of a Navywide sample of officers and enlisted men was conducted to pretest Navy information themes and messages for interest and predicted exposure. Respondents were asked to rate each message for interest using a Haskins-type 0-100 rating scale. The principal measures used in analysis were mean scores for individual items and proportion of respondents rating items equal to or greater than 90. Main independent variables used in analysis were a constructed content scale, a typology of topics, the officer-enlisted dichotomy, and a number of demographic variables. The data suggested strongly that content, particularly usefulness of information contained in a message, is the most important determinant of interest. (Modified author abstract)
Document Details
- Document Type
- Technical Report
- Publication Date
- Mar 01, 1974
- Accession Number
- AD0776582
Entities
People
- Barry M. Feinberg
- Bruce B. Dunning