An Analysis of Consumer Evaluations of Proposed Changes in A Food Service System
Abstract
In order to evaluate proposed changes to the food service system at Travis AFB, a consumer survey was conducted. Based upon results from interviews, a questionnaire was developed describing eighteen possible changes that could be made in the food service system as presently operating. The consumers were asked to report what effect, if any, each change would have in terms of increasing or decreasing the number of meals they would consume in or from existing and proposed food outlets. Results indicate that overall attendance rates could be significantly increased if the following changes were INSTITUTED: Increase the quality of food offered; allow carry-out service; offer a special evening meal; and increase the variety of foods offered. Interview comments both confirm the importance of these changes and provide some clarification concerning the nature of the desired changes.
Document Details
- Document Type
- Technical Report
- Publication Date
- Aug 01, 1973
- Accession Number
- AD0782984
Entities
People
- D. P. Leitch
- Gerald Hertweck
- Robert J. Byrne
Organizations
- United States Army Soldier Systems Center