Comparison of Consumer Satisfaction Before and After Dining Facility Renovations at Travis AFB, California.

Abstract

The report presents results of an environmental design experiment conducted at three dining facilities at Travis AFB, CA, to test the hypothesis that interior decor renovations to Air Force dining facilities will improve consumer satisfaction. This approach implies that greater utilization and participation will result. Two measures of consumer satisfaction were developed for this study: direct and indirect. The measurements before and after renovation were compared statistically to determine significant changes in consumer satisfaction. The measurements were also compared statistically to determine if significant differences existed among the three facilities studied. (Modified author abstract)

Document Details

Document Type
Technical Report
Publication Date
Jul 01, 1974
Accession Number
AD0784056

Entities

People

  • Wes Gibbs

Organizations

  • Construction Engineering Research Laboratory

Tags

DTIC Thesaurus Topics

  • Abstracts
  • Air Force
  • California
  • Consumers
  • Measurement

Readers

  • Industrial Economics
  • Organizational Psychology.
  • Regression Analysis.