The Consumer's Opinions of the Food Service System: The 1973 Homestead Air Force Base Survey

Abstract

A Consumer Opinion Survey was administered to 488 enlisted personnel at Homestead Air Force Base to elicit opinions on a wide range of factors thought to determine and/or influence consumer utilization and acceptance of a food service facility. Survey results indicated among other things that the traditional assumption of 21 meals per week is invalid for these groups, that the consumers do find fault with the quality as well as quantity and variety of foods offered (particularly main course meat items) and that many non-food factors deserve attention.

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Document Details

Document Type
Technical Report
Publication Date
Jul 01, 1974
Accession Number
AD0784910

Entities

People

  • Herbert L. Meiselman
  • Judith A. Westerling
  • Laurence G. Branch
  • Lawrence. E. Symington

Organizations

  • University of Massachusetts Boston

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Air Force
  • Air Force Facilities
  • Air Force Personnel
  • Behavioral Sciences
  • Biological Sciences
  • Consumers
  • Department Of Defense
  • Dining Halls
  • Engineering
  • Enlisted Personnel
  • Food Preparation
  • Food Service Personnel
  • Marine Corps
  • Meals
  • Personnel Management
  • Psychology
  • Public Health

Fields of Study

  • Agricultural and Food sciences

Readers

  • Industrial Economics
  • Organizational Psychology.
  • Systems Analysis and Design