A MEDIA ALLOCATION MODEL FOR PSYCHOLOGICAL OPERATIONS.

Abstract

This thesis demonstrates the formulation and use of a 'goal programming' model in optimizing the allocation of media for psychological operations. The parallels between advertising and psychological operations are outlined; particularly, those in connection with defining a product, specifying a target audience and measuring success. Attributes and limitations of the various forms of mass media are discussed. The problem is developed as one of minimizing the variance between a set of goals stated with respect to specified target audiences for varying time frames subject to budget and resource limitations. The goals considered are related to the total number of times that members of a target audience are subjected to propaganda, the percent subjected and frequency of subjection. Ultimately, a numerical example is presented to demonstrate the potential use of the model. (Author)

Document Details

Document Type
Technical Report
Publication Date
Jun 01, 1968
Accession Number
AD0841104

Entities

People

  • John Dennis Lanigan

Organizations

  • Naval Postgraduate School

Tags

DTIC Thesaurus Topics

  • Applied Psychology
  • Behavioral Disciplines And Activities
  • Behavioral Sciences
  • Computer Programming
  • Frequency
  • Goal Programming
  • Information Operations
  • Mass Media
  • Media
  • Military Operations
  • Propaganda
  • Psychological Operations
  • Psychology

Readers

  • Computational Modeling and Simulation
  • Irregular Warfare and Special Operations Cyberspace Operations against Adversarial Threats.
  • Systems Analysis and Design