Measuring the Influence of Mainstream Media on Twitter Users
Abstract
This thesis is based on a research project that has been conducted at Clark AtlantaUniversity (CAU) under the supervision of Professors Roy George and Peter Molnar. Theaim of the project is to construct a framework for measuring the influence of mass mediaon Twitter users. Media influence or media effects are used in media studies, psychology,communication theory and sociology to refer to the theories about the ways in whichmass media and media culture affect how their audiences think and behave.
Document Details
- Document Type
- Technical Report
- Publication Date
- Jul 01, 2014
- Accession Number
- AD1000386
Entities
People
- Omar Eltayeby
Organizations
- Research Triangle Park