Development of a Theory-Driven Injury Prevention Communication Strategy for U.S. Army Personnel
Abstract
The Army Public Health Center- Provisional (APHC (Prov)) Injury Prevention Program (IPP), in support of the public health approach to prevention, develops and distributes communication products to stakeholders (e.g., Soldiers, medical providers) in order to educate them on leading injury causes, risk factors, and evidence-based risk-reduction strategies. Purpose: To apply a strategic communication framework, known as the P Process, to guide the development of the APHC (Prov) IPPs communication strategy targeting Army personnel. Methods: An adaptation of the P Process Step One (Analysis) was used to determine gaps in APHC (Prov) injury and physical activity-related communication product development. A list of injury and physical activity-related communication products was collected from the APHC (Prov) Resource Materials Library, APHC (Prov) Health Information Products e-Catalog, APHC (Prov) YouTube channel, and the Defense Video and Imagery Distribution System. Product topics were then compared to the Armys injury prevention priorities and a previously-conducted Injury Prevention Survey of Army personnel communication needs and preferences. Product types and audiences were also analyzed according to the Injury Prevention Survey results.
Document Details
- Document Type
- Technical Report
- Publication Date
- Apr 01, 2016
- Accession Number
- AD1010487
Entities
People
- Anna Schuh
- Ashley Beale
- Bruce H. Jones
- Esther Pfau
- Mellina Stephen
- Michelle C. Chervak
- Veronique Hauschild
Organizations
- United States Army Center for Health Promotion and Preventive Medicine