Social Desirability Bias in Smoking Cessation: Effects in the Laboratory and Field
Abstract
Social desirability response bias (SDR) is the tendency of individuals to respond in a way that will be viewed favorably by others. Concern about the effect of SDR has motivated the development of implicit assessments which may be less sensitive to SDR than are self-report measures. However, little research has examined the effect of SDR on implicit measures, particularly within the context of cigarette smoking cessation. Adult cigarette smokers from the Houston, TX, and Washington, DC, metropolitan areas were recruited for smoking cessation treatment. Participants were assessed at two pre-quit sessions (12-hours abstinent and smoking normally), quit day, and two sessions post-quit. At each session, participants completed implicit and explicit (self-report) measures assessing attitudes toward smoking, craving/attentional bias, and outcome expectancies related to smoking. In addition, some participants participated in an ancillary Ecological Momentary Assessment (EMA) study in which they completed implicit and self-report assessments on a personal digital assistant (PDA) for one week following their quit day. [truncated]
Document Details
- Document Type
- Technical Report
- Publication Date
- Mar 16, 2012
- Accession Number
- AD1013094
Entities
People
- Jessica O. Forde
Organizations
- Uniformed Services University of the Health Sciences