TacTex09: Champion of the First Trading Agent Competition on Ad Auctions

Abstract

Sponsored search [4] is one of the most important forms of Internet advertising available to businesses today. In sponsored search, an advertiser pays to have its advertisement displayed alongside search engine results whenever a user searches for a specific keyword or set of keywords. An advertiser can thereby target only those users who might be interested in the advertisers products. Each of the major search engines (Google, Yahoo, and Microsoft) implements sponsored search in a slightly different way, but the overall idea is the same. For each keyword, a keyword auction [5] is run in which advertisers bid an amount that they are willing to pay each time their ad is clicked, and the order in which the ads are displayed is determined by the ranking of the bids (and possibly other factors).

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Document Details

Document Type
Technical Report
Publication Date
Feb 01, 2010
Accession Number
AD1024600

Entities

People

  • David Pardoe
  • Doran Chakraborty
  • Peter Stone

Organizations

  • University of Texas at Austin

Tags

Communities of Interest

  • Autonomy
  • Materials and Manufacturing Processes

DTIC Thesaurus Topics

  • Algorithms
  • Analyzers
  • Artificial Intelligence
  • Competition
  • Computer Programming
  • Computer Science
  • Conversion
  • Discrete Distribution
  • Dynamic Programming
  • Dynamics
  • Equations
  • Estimators
  • Optimization
  • Probability
  • Probability Distributions
  • Sequential Monte Carlo Methods
  • Trees (Data Structures)

Fields of Study

  • Education

Readers

  • Government Contracting/Procurement.
  • Library and Information Science
  • Systems Analysis and Design