Management Majors Apply Skills for Marketing Class

Abstract

Newly comm8issioned 2ned Lieutenants and Management majors Vincent Chen, Sarah Haas, Kyle Lengyel, and Matthew Schuetz concluded their cadet experience with a hands-on research project in collaboration with Northgate Properties LLC, the developer constructing the new shopping center just outside the Air Force Academy's North Gate. The team examined how the shopping center might incorporate Air Force themes and communicate the USAFA mission to visitors. In addition, specific services that would enhance the quality of life for the USAFA community explored.

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Document Details

Document Type
Technical Report
Publication Date
Oct 28, 2013
Accession Number
AD1025310

Entities

People

  • Anthony J. Stinton
  • Tom Berry

Organizations

  • United States Air Force Academy

Tags

DTIC Thesaurus Topics

  • Air Force
  • Business Administration
  • Communities
  • Job Analysis
  • Marketing
  • Personnel Management
  • Quality Of Life
  • Teamwork

Readers

  • Environmental Impact Assessment (EIA) of Proposed Air Force Base Actions.
  • Organizational Process Management (OPM).
  • STEM Education