Brand Caliphate And Recruitment Between The Genders

Abstract

Since the declaration of the Islamic State (IS) in 2014, men and women have been recruited to join the Caliphate in numbers surpassing those recruited by al Qaida. This variance in recruitment volume is likely attributable to the online propaganda campaign, Brand Caliphate. This thesis looks at the recruitment of women and asks if Brand Caliphate specifically targets females with its messaging, and if so, is the messaging effective? Based on a textual analysis of Brand Caliphates propaganda, it appears IS tried to deliver messaging targeted toward females. However, six case studies of radicalized females suggests the recruitment of these women does not appear to be directly attributable to the targeted messaging. There is, however, evidence that most of the female recruitment studied linked to online radicalization and Brand Caliphates broader messaging.

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Document Details

Document Type
Technical Report
Publication Date
Sep 01, 2016
Accession Number
AD1029861

Entities

People

  • Brandi L Monroe

Organizations

  • Naval Postgraduate School

Tags

Communities of Interest

  • Cyber
  • Energy and Power Technologies
  • Weapons Technologies

DTIC Thesaurus Topics

  • Case Studies
  • Department Of State
  • Families (Human)
  • Geography
  • Homeland Security
  • Information Operations
  • National Security
  • Online Communications
  • Psychology
  • Public Policy
  • Radicalization
  • Social Media
  • Social Networking Services
  • Societies
  • Terrorism
  • Terrorists
  • Violence

Readers

  • Gender and Food Studies
  • Political Violence and Terrorism Studies.