Winning and Losing Strategies and Tactics during the 2002 Presidential Election Campaign
Abstract
Koreas 16th presidential race between Lee Hoi-chang of the opposition Grand National Party and Roh Moo-hyun of the ruling Millennium Democratic Party ended with the victory of Mr. Roh by a slight margin of 2.3% in the total number of votes cast. The percentage of voters who supported Mr. Roh was48.9%, whilst 46.6% voted for Mr. Lee. With no doubt, this election could be recorded as one of the most dramatic presidential races in the history of Korea. Mr. Roh, an underdog who had once been 20% behind the opponent in the polls, succeeded in overcoming the deficit with three weeks of the campaign left. And a big reversal took place in only a few days. He maintained the lead thereafter and was elected the first Korean president of the new millennium. With this election, a swing of ups and downs was greater than ever before and, accordingly, a high degree of uncertainty over the final outcome prevailed until the very last day of the election.
Document Details
- Document Type
- Technical Report
- Publication Date
- Jan 01, 2005
- Accession Number
- AD1031458
Entities
People
- Euikwan Chang
Organizations
- Asia-Pacific Center for Security Studies