HOW THE ARMY NATIONAL GUARD CAN LEVERAGE SOCIAL MEDIA TO INCREASE VISIBILITY AND RECRUTING

Abstract

The military's budget is decreasing but the number of new accessions is increasing to maintain the force structure. The services recruiting commands should leverage social media to increase exposure, tell their story, and increase brand recognition. This is equally important for the National Guard to continue to be relevant to the nation and states. This paper will research how each branch of service is using social media platforms to reach the desired audience and have a recommendation for the National Guard on how best to use social media to increase new accessions.

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Document Details

Document Type
Technical Report
Publication Date
Feb 16, 2016
Accession Number
AD1037662

Entities

People

  • Tyson Y Tahara

Organizations

  • Air War College

Tags

Communities of Interest

  • Biomedical
  • Human Systems

DTIC Thesaurus Topics

  • Air Force
  • Army Personnel
  • Data Centers
  • Department Of Defense
  • Electronic Mail
  • Governments
  • Marine Corps
  • Market Research
  • National Guard
  • Operations Security
  • Personnel Management
  • Social Media
  • Social Networking Services
  • Terrorism
  • Training
  • United States
  • War Colleges

Readers

  • Economics
  • Maritime Security/Maritime Homeland Security
  • Naval Personnel Management