Efficacy of Social Media Adoption on Client Growth for Independent Management Consultants
Abstract
This study provides information and insight relating to the influence of social media adoption on client growth for independent management consultants. The relationship between the number and types of social media platforms used and their influence on client growth was examined in this research design that used a descriptive explanatory study. The study offers insight into the understanding of how independent management consultants are adopting social media. The research questions sought to determine if there was a significant relationship between client growth and the number of social media platforms used or the types of social media platforms used. The population includes U.S. based independent management consultants. Insufficient data was available to prove or disprove a significant relationship between social media adoption and client growth. However, the original quantitative data collection effort was expanded to include observational data about how independent management consultants used social media (Twitter, Facebook, LinkedIn, Google plus, and YouTube) to influence client growth potential. These observations were used to evaluate the quantitative and observational data collected.
Document Details
- Document Type
- Technical Report
- Publication Date
- Feb 01, 2017
- Accession Number
- AD1039885
Entities
People
- Steven D. Carter
Organizations
- Capella University