Enlisted Recruit Candidate Market Depth Analysis: Final Report
Abstract
The United States (U.S.) Navy Recruiting Commands (NRC) mission is to source and recruit the best and brightest individuals. Navy recruiters are placed in geographic locations where they are estimated to have the greatest success attracting qualified candidates. Potential recruits must meet minimum Navy quality standards to be considered for enlistment. The Department of Defense estimates that 29 of the 17-24-year-old U.S. population meets these standards. However, quality standards vary by market and yield at different rates depending on a variety of factors such as population size and composition. Although NRC collects and maintains volumes of recruitment data, current quality standard estimates are derived from the general 1724-year-old population in the U.S. and do not provide NRC with specific market depth information. Without improvements in the quality factor estimate, suboptimal assignment of the appropriate number of recruiters to a given geographic market could result in under-recruitment from the available population. This effort provides a framework, and estimates the quality standard at the finest possible geographic level to project the depth of qualified 1724-year-old military candidates available by zip code.
Document Details
- Document Type
- Technical Report
- Publication Date
- Apr 01, 2018
- Accession Number
- AD1051349
Entities
People
- Kimberly A. Crayton
- Rodney S. Myers
- Tanja F. Blackstone
Organizations
- Naval Air Warfare Center Training Systems Division