Islamic State Recruiting in the West: How Dabiq Frames Recruitment Messages to Appeal to Westerners
Abstract
This thesis investigates Dabiq magazines messaging strategy to recruit foreign fighters from Western nations to fight in Islamic State (IS)controlled areas. Dabiq magazine uses three main messages to appeal to Westerners: 1) loss aversion stresses that Muslims worldwide need to travel to IS-controlled areas to fight, or they risk losing Islam as a religion, culture, and identity; 2) selective incentives stress that potential recruits can gain tangible and intangible rewards in an effort to increase participation; and 3) sense of duty stresses that every Muslim is obligated to aid other suffering Muslims.
Document Details
- Document Type
- Technical Report
- Publication Date
- Mar 01, 2018
- Accession Number
- AD1052514
Entities
People
- Tyrone B Burke
Organizations
- Naval Postgraduate School