Social Media In Military Conflict: A Case Study in Lessons Learned
Abstract
Since the Internet became commonly available in 1995, people can connect all over the world almost instantly to share thoughts and opinions, activities and agendas. Social media sites created enhanced platforms for connectivity, further enabling the sharing of information. In war and conflict, social media has taken a critical role for governments and military organizations, becoming a powerful weapon that can exploit opportunities beyond previously possible. Social media channels now provide a direct channel to communicate throughout the world, while mainstream media outlets are losing trust. The analysis of three case studies of social media used in war and conflict reveals common characteristics of effective exploitation. The case studies include the 2006 Lebanon War, the Islamic State, and the Russian annexation of Crimea from Ukraine. They illustrate the ability to use social media for deception, recruiting, intimidation and occupation. The effective social media campaigns had strong agendas with clear messaging; sensitive timing and integration insured viral acceptance and support. Analysis of the case studies identifies common attributes of the social media campaigns instrumental characteristics that significantly contributed to the strength of the communications campaign. Recommendations for DOD include fortifying the foundation, refining the message, enabling flexibility and facilitating synchronization.
Document Details
- Document Type
- Technical Report
- Publication Date
- Dec 01, 2016
- Accession Number
- AD1054711
Entities
People
- Mary L Harrington
Organizations
- Air Command and Staff College