Using Social Media to Measure Deterrence

Abstract

This research paper looks at the global requirement of the Bomber Assurance and Deterrence (BAAD) mission and proposes both a framework and a method to aid in measuring the effectiveness of this mission. It takes into account the potential of utilizing social media analytics and applying it to the BAAD mission. Given the rapid growth of social media, people are able to more than ever before express themselves concerning their views, opinions, and emotions on several different forums, blogs, and social networking sites. With the amount of social network sites (SNS) available, it provides an effective medium for individuals to communicate, while also providing a means to capture sentiment, effectiveness, and how an organization affects people around the world.

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Document Details

Document Type
Technical Report
Publication Date
Jun 15, 2017
Accession Number
AD1055423

Entities

People

  • Christopher J Diaz

Organizations

  • Air Force Institute of Technology

Tags

Communities of Interest

  • Air Platforms
  • Autonomy
  • Counter WMD
  • Energy and Power Technologies
  • Human Systems

DTIC Thesaurus Topics

  • Air Force
  • Big Data
  • Data Analysis
  • Data Mining
  • Data Visualization
  • Department Of Defense
  • Information Science
  • Literature Surveys
  • Machine Learning
  • Media
  • Social Media
  • Social Networking Services
  • Social Networks
  • Social Sciences
  • Supervised Machine Learning
  • United States
  • United States Strategic Command

Readers

  • Strategic Security Studies
  • Team-Based Human-Centered Cognitive Task Decision Making and Information Performance.