Defense Acquisition. Volume 47, Number 6, November-December 2018
Abstract
Have you been in the position of not knowing what a loved one wanted on their birthday? After struggling with not knowing, you end up presenting a scented candle or a new dishwasher with both of you recognizing that very little effort went into the selection decision. So once again you end up in the dog house and perhaps you learned a major lesson. The lesson is that you probably should ask a question or two instead of assuming what your loved one wanted on such an important occasion. The same holds true for customer intimacy. What Is Customer Intimacy? On May 16, James Woolsey, president of the Defense Acquisition University, said: Fortunately, we have already started down the path of understanding more about what the acquisition workforce actually needs through our customer intimacy initiative and voice-of-the-customer conversations. We need to communicate and help create the culture change. Customer intimacy is a strategy for building deep and lasting relationships with our customers, by tailoring your offerings to meet their specific needs. So how do we tailor your offerings to meet their specific needs? One way is by asking better questions
Document Details
- Document Type
- Technical Report
- Publication Date
- Nov 01, 2018
- Accession Number
- AD1064112