Recruiting Strategies to Support the Army's All-Volunteer Force
Abstract
The research described in this report was conducted to improve the Army's ability to use recruiting resources and enlistment eligibility policies effectively to meet enlisted accession requirements under varying recruiting conditions. It assesses potential effects of alternative recruiting resource and enlistment eligibility policies on recruit production and costs. We consider the cost of meeting accession requirements when an optimal mix of television advertising and enlistment incentives is feasible (the baseline strategy) or when an incentive-centric strategy - which favors incentives over other resources due to the faster rate of increasing recruits through incentives - is required.
Document Details
- Document Type
- Technical Report
- Publication Date
- Jan 01, 2016
- Accession Number
- AD1085104
Entities
People
- Bruce R. Orvis
- Christopher E. Maerzluft
- Philip Hall-partyka
- Steven Garber
- Tiffany Tsai
Organizations
- RAND Corporation