Leveraging Big Data Analytics to Improve Military Recruiting

Abstract

This report describes research and findings from a RAND study entitled "Recruiting Lab Study: Leveraging Data Technology and Best Practices for Youth Markets to Improve Microtargeting and Recruiting Outcomes." It is intended primarily for those who carry out and oversee military marketing outreach and recruiting. Through the findings of this research, our sponsor sought to strengthen military recruiting by enabling the services and defense agencies and programs to more fully leverage new technological and methodological developments that allow other organizations to use data-driven outreach and recruiting strategies to micro target individuals more likely to join and fit well with their organizations; address their interests, needs, and questions; and choose the right places and times to provide that information.

Open PDF

Document Details

Document Type
Technical Report
Publication Date
Jan 01, 2019
Accession Number
AD1088624

Entities

People

  • Bruce R. Orvis
  • Kimberly C. Hall
  • Nelson Lim

Organizations

  • RAND Corporation

Tags

Communities of Interest

  • Autonomy
  • Biomedical
  • Cyber
  • Ground and Sea Platforms
  • Human Systems

DTIC Thesaurus Topics

  • Air Force
  • Artificial Intelligence
  • Big Data
  • Business Administration
  • Data Analysis
  • Data Mining
  • Databases
  • Employment
  • Information Processing
  • Information Science
  • Information Systems
  • Machine Learning
  • Management Personnel
  • Operations Research
  • Predictive Modeling
  • Social Media
  • Social Networking Services

Readers

  • Economics
  • STEM Education
  • Systems Analysis and Design