The Secret Sauce for Organizational Success: Communications and Leadership on the Same Page

Abstract

As a professional communicator for over 45 years, I have witnessed tremendous changes in the media industry - most of them driven by technology and social media. However, there are still some constants that communicators and their leaders should remain focused on. Those constants are: (1) being responsive to the media; (2) providing access to the media; (3) ensuring good working relationships with the media; and (4) always maintaining ones integrity. These constants are indeed the mainstays of a respected and effective communicator. Maintaining them supports the credibility and respect of the communicator and the organization he or she represents. They are also the pillars of being a good leader, regardless of whether that person is a communicator, a line leader, or the chief executive officer in an organization.

Open PDF

Document Details

Document Type
Technical Report
Publication Date
Jul 01, 2020
Accession Number
AD1122496

Entities

People

  • Tom Jurkowsky

Organizations

  • Air University Press

Tags

Communities of Interest

  • Air Platforms
  • Biomedical
  • Energy and Power Technologies
  • Ground and Sea Platforms
  • Human Systems
  • Weapons Technologies

DTIC Thesaurus Topics

  • Aircraft Equipment
  • Aircraft Industry
  • Aircrafts
  • Airframes
  • Business Administration
  • Congress
  • Contingency Operations (Military)
  • Employment
  • Fighter Aircraft
  • Health Services
  • Law
  • Medical Personnel
  • Military Science
  • National Politics
  • Naval Operations
  • Naval Warfare
  • Navy
  • Personnel Management
  • Sexual Assault
  • Social Media
  • Students
  • Transport Aircraft
  • Warfare

Fields of Study

  • Business
  • Engineering

Readers

  • Economics
  • Organizational Psychology.
  • Systems Analysis and Design