Using Messaging and Communication to Influence and Inform: Insights From the Private Sector Deeper Analyses Clarifying Insights Better Decisions A Virtual Think Tank (ViTTa trademark) Report

Abstract

Best Practices for Effective Messaging and Communication (i.e., the Art of Effective Storytelling) The contributors offer several best practices for effective messaging and communication. The most commonly cited best practices from the overall contributor response include: Doing research to ensure that messengers know and understand their target audience, develop a well-crafted messaging plan, and set clear and measurable objectives for their messaging efforts. Tailoring and localizing messages and messengers to the targeted audience. Ensuring credibility, coherence, and consistency of both the message and messenger. Making emotional connections with those receiving the message.

Open PDF

Document Details

Document Type
Technical Report
Publication Date
Feb 01, 2021
Accession Number
AD1124127

Entities

People

  • Ali Jafri
  • Eric Kuznar
  • George Popp
  • Skyler Stokes

Organizations

  • Joint Chiefs of Staff

Tags

Communities of Interest

  • Biomedical
  • Energy and Power Technologies
  • Engineered Resilient Systems
  • Materials and Manufacturing Processes

DTIC Thesaurus Topics

  • Best Practices
  • Business Administration
  • California
  • Commerce
  • Community Relations
  • Consistency
  • Department Of Homeland Security
  • Education
  • Foreign Relations
  • Governments
  • Marketing
  • Media
  • New York
  • North America
  • Operations Research
  • Organizational Structure
  • Political Science
  • Public Policy
  • Public Relations
  • Test And Evaluation
  • United States

Readers

  • Agent-Based Social Robotics and Mobile-Assisted Learning in Virtual Environments.
  • Government and Public Administration Law.
  • Systems Analysis and Design