A Little Imagination: The Case for Creative Collaboration Between the Army and the Walt Disney Company
Abstract
As the United States transitions away from twenty years of counterinsurgency, the US Army faces an unprecedented array of unknown future threats. Space, cyber, and information domains increase operational complexity, while near-peer adversaries challenge US interests around the world. Several studies point to the US creative spirit as its greatest asset to combat these threats and thrive in complexity, citing the United States' reputation for individualism, freedom, and creative entrepreneurship. However, the military struggles to balance disciplined structure with this need for a creative approach. US Army doctrine stresses the importance of creative thinking and places creativity and innovation on par with critical thinking, sound judgement, and experience. However, in practice, the US Army's linear, traditional military structure does not provide incentives nor positive examples of creative thinking to improve an organization. When looking outside the military, the Walt Disney Company has nearly 100 years as a beacon of creativity and imagination with animation innovations, revolutionary technology, and unrivaled theme park attractions and robotics. Furthermore, the Walt Disney Company's world-famous Disney Institute teaches thousands about their secrets to creative business and innovative leadership. Disney's creative culture, as well as its established Disney Institute, create an attractive partnership opportunity for the US Army to bolster military imagination and innovative capabilities.
Document Details
- Document Type
- Technical Report
- Publication Date
- May 20, 2021
- Accession Number
- AD1160936
Entities
People
- Chelsey N. Fortner
Organizations
- School of Advanced Military Studies