Do National Security Communication Campaigns Work? Taking a Lesson from the Public Health SectorSynopsis

Abstract

Through a systematic review of 41 meta-analytic studies of public health communicationcampaigns, the authors identified insights relevant to national security communicationcampaigns, such as the inform, influence, and persuade campaigns conducted by the U.S.Armys psychological operations forces. The authors explored whether the attitudes andbehaviors of target audiences changed and the components of successful campaigns.

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Document Details

Document Type
Technical Report
Publication Date
May 11, 2022
Accession Number
AD1168475

Entities

People

  • Alejandro Becerra-ornelas
  • Liisa Hiatt
  • Todd Helmus

Organizations

  • RAND Corporation

Tags

DTIC Thesaurus Topics

  • Best Practices
  • Health
  • Health Care
  • Medical Specialties
  • National Security
  • Psychological Operations
  • Public Health
  • Security
  • Test And Evaluation

Readers

  • Military and Counterinsurgency Studies.
  • Organizational Psychology.