Leads vs. Canvassing: Predicting Quality and Attrition of Enlistees by Recruiting Source

Abstract

The Marine Corps trains recruiters to support their success in finding the best, brightest, and most capable young adults to serve as Marines. Marine recruiters must determine which recruiting methods and sources of information best support them in canvassing their local areas for prospective enlistees to reach their recruiting goals. This study examines how the quality of a prospective enlistee differs based on the recruiters initial contact modality. Linear probability models are used to analyze data from Marine Corps Recruiting Commands (MCRC) Marine Corps Recruiting Information Support System for enlistees who joined the Delayed Entry Program from FY2015 to FY2019. The findings are robust when controlling for recruiters rank and geographic location. This analysis provides a foundation for the discussion on whether Marine Corps recruiters should shift toward or away from specific methods on prospecting for enlistees.

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Document Details

Document Type
Technical Report
Publication Date
Mar 01, 2022
Accession Number
AD1173311

Entities

People

  • Thomas Goodman

Organizations

  • Naval Postgraduate School

Tags

Communities of Interest

  • Biomedical
  • Materials and Manufacturing Processes

DTIC Thesaurus Topics

  • Administrative Personnel
  • Air Force
  • Attrition
  • Business Administration
  • California
  • Employment
  • Enlisted Personnel
  • Families (Human)
  • Geographic Regions
  • Human Resources
  • Management Personnel
  • Marine Corps
  • Military Organizations
  • Military Personnel
  • Military Science
  • Organizational Structure
  • Personnel Management
  • Recruiting
  • Recruits
  • Resource Management
  • United States

Readers

  • Naval Personnel Management