Evolving Joint Public Affairs to Drive Information Advantage in Support of the Joint Warfighting Concept

Abstract

The Joint Warfighting Concept (JWC) outlines a new way of war for the U.S., one focused on all domain operations. Given this new approach, Public Affairs practitioners must adapt how they operate at the Combatant Command (CCMD). This paper provides three areas that contribute to why PA must evolve: the inability to process information, a lack of integration within the CCMD, and prohibitive cultures and structures. The paper draws conclusions concerning how to address these issues that involve increasing understanding of the information environment (IE) and broadening coordination with Information Operations (IO) and planners. Finally, it recommends practical areas for improvement for PA at the CCMD.

Open PDF

Document Details

Document Type
Technical Report
Publication Date
May 13, 2022
Accession Number
AD1174863

Entities

People

  • Trisha Guillebeau

Organizations

  • Naval War College

Tags

Communities of Interest

  • Biomedical
  • C4I
  • Cyber
  • Energy and Power Technologies
  • Human Systems
  • Weapons Technologies

DTIC Thesaurus Topics

  • Acquisition
  • Cognition
  • Covid-19
  • Department Of Defense
  • Doctrine
  • Information Operations
  • Information Warfare
  • Military Operations
  • Military Science
  • National Security
  • Psychological Operations
  • Public Opinion
  • Students
  • Training
  • Unified Combatant Commands
  • War Colleges
  • Warfare

Readers

  • Joint Military Operations and Doctrine.
  • Systems Analysis and Design