Inspect What You Expect: Measuring Success in the Cognitive Information Related Capabilities
Abstract
Current Department of Defense (DoD) and Marine Corps doctrine fails to tie performance to effectiveness when assessing operations by information related capabilities (IRCs) in the cognitive dimension. Without tying organizational performance to measures of effectiveness commanders, staffs, and IRC practitioners cannot evaluate the impact of information operations. Civilian industry has experience proving the business case for communication efforts to change knowledge, attitudes, and behaviors. These best practices should be into incorporated into the doctrine for public affairs (PA), military information support operations (MISO), information operations (IO), and civil-military operations (CMO).
Document Details
- Document Type
- Technical Report
- Publication Date
- Apr 24, 2017
- Accession Number
- AD1176462
Entities
People
- Brian T. Block
Organizations
- Marine Corps University