The Impact of Generation Z on Marine Corps Recruiting

Abstract

Scientific research remains divided on the concept of generational differences. The studies discussed in this thesis correlate with current market research. The features identified throughout this study already impact today's recruiting market and will continue to make accessions difficult for the foreseeable future. Marine Corps Recruiting Command (MCRC) needs to invest in modernizing business practices to target the next generation better. Failure to adjust can result in an overworked, ineffective, stressed recruiting force. This study provides several recommendations, which allows recruiting officials the ability to tailor the solution based on the current environment.

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Document Details

Document Type
Technical Report
Publication Date
Apr 16, 2018
Accession Number
AD1177186

Entities

People

  • David E. Rosenbrock

Organizations

  • Marine Corps University

Tags

Communities of Interest

  • Biomedical
  • Energy and Power Technologies
  • Materials and Manufacturing Processes

DTIC Thesaurus Topics

  • Air Force
  • Business Administration
  • Commerce
  • Computers
  • Demographic Cohorts
  • Digital Media
  • Employment
  • Families (Human)
  • Generation Z
  • Human Behavior
  • Management Personnel
  • Millenials
  • Mobile Application Software
  • Mobile Phones
  • Personnel Management
  • Psychology
  • Social Media
  • Students
  • United States

Readers

  • Naval Personnel Management
  • Systems Analysis and Design