United States Military Public Diplomacy: A Powerful Instrument of Soft Power
Abstract
The bad employment of the different military soft power capabilities has made counterproductive the efforts of the United States in its war against terrorism after 9/11, generating a lot of anti-American feelings in broad international audiences. The excessive use of military power in the War on Terror has achieved some kinetic strategic objectives, but not much benefit in the audience perception for the lousy use of strategic communications in support of the efforts of war. The Department of Defense actions must support the State Department policy in international relations, and not vice versa. The military abroad, with a more multilateralist approach, would benefit United States public diplomacy. Furthermore, the lethal military ethos may change to improve the organizational culture, transforming the servicemembers into better tools of soft power in support of the American narrative.
Document Details
- Document Type
- Technical Report
- Publication Date
- May 10, 2019
- Accession Number
- AD1177279
Entities
People
- Ruben Garcia Diez
Organizations
- Marine Corps University