Social Media as an Internal Communication Tool in the United States Army

Abstract

Social media is an under utilized tool for internal communication and leadership in the United States Army. Most Soldiers and family members frequently use social media in their personal lives, yet the Army has not embraced a comprehensive approach to communicating and influencing in this space. This paper review social media and organizational communication literature, overviews standing military guidance on social media use, and proposes a framework for social media engagement at the tactical level.

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Document Details

Document Type
Technical Report
Publication Date
May 05, 2020
Accession Number
AD1177692

Entities

People

  • Charles L Harris

Organizations

  • Marine Corps University

Tags

Communities of Interest

  • Biomedical

DTIC Thesaurus Topics

  • Best Practices
  • Business Administration
  • Commerce
  • Communication Systems
  • Computers
  • Data Displays
  • Department Of Defense
  • Electronic Mail
  • Employment
  • Governments
  • Human Behavior
  • Information Systems
  • Internet
  • Job Satisfaction
  • Management Personnel
  • Organizational Structure
  • Psychology
  • Public Relations
  • Reliability
  • Social Media
  • Social Networking Services
  • United States

Readers

  • Computer Networking
  • Economics
  • Maritime Combat Support and Expeditionary Logistics.

Technology Areas

  • Space