Public Support in Great Power Conflict

Abstract

Based on 20th century examples, communication strategists must incorporate three key elements into their campaigns to generate and maintain public support during a future war against a peer adversary. They must diversify their themes and messages as the war progresses, use a variety of mediums in order to disseminate their information to multiple target audiences, and create a layered communication strategy through the use of a variety of spokespeople and experts in order to add credibility and resonance to the information they are distributing.

Open PDF

Document Details

Document Type
Technical Report
Publication Date
Apr 27, 2021
Accession Number
AD1178251

Entities

People

  • Cassandra M. Stanton

Organizations

  • Marine Corps University

Tags

Communities of Interest

  • Energy and Power Technologies
  • Human Systems

DTIC Thesaurus Topics

  • Business Administration
  • Commerce
  • Employment
  • First World War
  • Governments
  • History
  • Human Population
  • Mass Media
  • Minority Groups
  • Motion Pictures
  • National Politics
  • New York
  • Newspapers
  • Personality
  • Political Science
  • Propaganda
  • Public Opinion
  • Public Relations
  • Second World War
  • Societies
  • United States

Readers

  • Geospatial Intelligence and Artificial Intelligence Analytics
  • Strategic Security Studies
  • Systems Analysis and Design