The U.S. Air Force Diversity, Equity, and Inclusion Values on Social Media: A Proof-of-Concept Examination of How Air Force - Affiliated Accounts Represent the Service Online

Abstract

In a time of ubiquitous and instant communications over social media, the U.S. Air Force (USAF) has an interest in understanding the online behavior of airmen and the wider USAF community. To help the USAF better understand this online behavior, RAND Corporation researchers conducted a proof-of-concept study that collected a very large dataset of USAF-affiliated user posts on multiple social media platforms, over several years. Using a variety of text and network analytic methods, we found that, overall, the proportion of USAF community members whose public posts included racist or intolerant language was relatively small, and that continued community-level monitoring could be executed with minimal effort. This report will be of interest to senior USAF leaders, as well as USAF public affairs personnel.

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Document Details

Document Type
Technical Report
Publication Date
Feb 23, 2023
Accession Number
AD1193860

Entities

People

  • Christian Curriden
  • William M. Marcellino

Organizations

  • RAND Corporation

Tags

Communities of Interest

  • Biomedical
  • Cyber
  • Human Systems

DTIC Thesaurus Topics

  • African Americans
  • Air Force
  • Christianity
  • Corporations
  • Data Sets
  • Freedom Of Speech
  • Homosexuality
  • Information Science
  • Language
  • Machine Learning
  • Minority Groups
  • Online Communications
  • Public Policy
  • Religion
  • Sex
  • Sexual Assault
  • Situational Awareness
  • Social Media
  • Space Force
  • United States

Readers

  • Aerospace logistics and air mobility.
  • Neural Network Machine Learning.
  • Organizational Psychology.