Strategic Management Analysis: Missouri Baptist Medical Center (MBMC)

Abstract

This graduate management project offers a thorough strategic management analysis of Missouri Baptist Medical Center (MBMC). MBMC, a member of BJC HealthCare, is located approximately 15 miles west of Saint Louis, Missouri. The situational analysis begins with an external evaluation of MBMCs operational environment and a profile of its main competitors. Opportunities for MBMC include its location in an affluent area and its affiliation with a large health system. MBMC also faces several threats and strong competition. An internal examination of MBMC and an explanation of its existing directional strategies revealed passionate staff and financial strength. Potential strategies for MBMC to pursue in the next one to three years include strengthening relationships with physicians. The analysis concludes with the selection of a strategy map and associated plans, such as expansion into other attractive markets.

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Document Details

Document Type
Technical Report
Publication Date
Jun 01, 2008
Accession Number
AD1199634

Entities

People

  • Amanda M. Lawson

Tags

Communities of Interest

  • Biomedical

DTIC Thesaurus Topics

  • Competition
  • Directional
  • Environment
  • Missouri
  • Personnel Management
  • Physicians
  • Test And Evaluation

Readers

  • Marksmanship and Weaponry.
  • Medical or Health Care Field.
  • Strategic Security Studies