A Study to Determine How a Hospital May Evaluate its Employee Public Relations Program
Abstract
The problem was to determine how the hospital employee public relations program may be evaluated at Research Hospital and Medical Center, Kansas City, Missouri. Research methodology utilized consisted of a review of the pertinent administrative data available at the hospital, personal interviews, review of the literature, and personal observation. It was recommended that: (1) the hospital evaluate its specific PR devices and activities against a standard of established objectives; (2) utilize all employee communication systems found within the organization that permit attitude feedback; (3) select and utilize indicators that may reflect employee attitudes; (4) establish an employee PR advisory committee; and (5) obtain the assistance of external professional attitude/opinion research consultants for refinement of in-house opinion questionnaires and periodic employee attitude surveys.
Document Details
- Document Type
- Technical Report
- Publication Date
- Aug 01, 1971
- Accession Number
- AD1208319
Entities
People
- John W. Dean