Integrating Recruiting and Marketing for the Total Air Force
Abstract
The U.S. Air Force is a large, multifaceted, and geographically dispersed organization with almost 320,000 active duty and 300,000 national guard and reserve military personnel serving in more than 250 career fields. Additionally, the Air Force employs more than 165,000 civilians in approximately 600 occupations. Every officer, enlisted airman, and civilian in or employed by the Air Force was the result of a successful recruiting effort. Instead of having one recruiting organization to meet these needs, the Air Force has several. These include the Air Force Recruiting Service, U.S. Air Force Academy, Air Force Reserve Officer Training Corps, Air Force Reserve, Air National Guard, and Air Force Personnel Center. In the current competitive recruiting environment, the Air Force's goal is to provide every opportunity for an individual who wishes to serve to find a place with the Air Force. Without close cooperation among the Air Force recruiting organizations, an individual might not become familiar with all options open to him or her to serve.
Document Details
- Document Type
- Technical Report
- Publication Date
- Mar 12, 2024
- Accession Number
- AD1223501
Entities
People
- Diana Gehlhaus
- Edward W. Chan
- Jennifer J. Li
- Kimberly C. Hall
- Lawrence M. Hanser
- Nelson Lim
- Sandra K. Evans
Organizations
- RAND Corporation