Integrating Recruiting and Marketing for the Total Air Force
Abstract
The Air Force faces challenges with recruiting. Externally, the number of individuals who are both interested in and eligible for military service is declining. Internally, those who conduct Air Force recruiting activities have for decades been stove piped by organizational lines, separate recruiting and marketing activities, and incompatible information systems, as shown in Figure 1. The result has been a collection of separate Air Force recruiting entities that are not well positioned to collaborate to meet the Air Forces human capital objectives.
Document Details
- Document Type
- Technical Report
- Publication Date
- Mar 12, 2024
- Accession Number
- AD1223502
Entities
People
- Diana Gehlhaus
- Edward W. Chan
- Jennifer J. Li
- Kimberly C. Hall
- Lawrence M. Hanser
- Nelson Lim
- Sandra K. Evans
Organizations
- RAND Corporation