A Psychophysical Investigation of Cartographic Technique.
Abstract
The visual characteristics of common geographical map forms are studied by instructing subjects to rank-order sets of maps in terms of their degree of correlation with referent displays. Experimental variables include subject experience (6 levels), map complexity (5 levels), and cartographic technique (5 types). The experience and complexity main effects were highly significant, as was graphic/complexity interaction. As the comparison task became more difficult subjects tended to overemphasize spatial auto-correlation at the expense of spatial cross-correlation, and the results support prior evidence suggesting that the human eye functions as a high pass filter (i.e., focus on pattern detail).
Document Details
- Document Type
- Technical Report
- Publication Date
- Aug 01, 1974
- Accession Number
- ADA001608
Entities
People
- Phillip C. Muehrcke
Organizations
- University of Wisconsin–Madison