A Consumer Evaluation of Air Force Food Service

Abstract

An 18-page consumer opinion survey was administered to 1687 enlisted personnel at Travis Air Force Base, Minot Air Force Base, and Homestead Air Force Base to elicit opinions on a wide range of factors thought to determine and/or influence consumer utilization and acceptance of a food service facility. Survey results indicated that the customers do find fault with both the food and non-food aspects of military food service, but that in most cases the food factors are rated lower.

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Document Details

Document Type
Technical Report
Publication Date
Jul 01, 1974
Accession Number
ADA003825

Entities

People

  • Herbert L. Meiselman
  • Laurence G. Branch
  • Lawrence. E. Symington

Organizations

  • University of Massachusetts Boston

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Air Force
  • Air Force Facilities
  • Air Force Personnel
  • Atmospheres
  • Consumers
  • Dining Halls
  • Enlisted Personnel
  • Environment
  • Food Preparation
  • Massachusetts
  • Meals
  • New England
  • North Dakota
  • Personnel Management
  • Schools
  • Students
  • Universities

Fields of Study

  • Agricultural and Food sciences

Readers

  • Environmental Impact Assessment (EIA) of Proposed Air Force Base Actions.
  • Industrial Economics
  • Organizational Psychology.