A Proposed Methodology for More Efficient Image Projection in Navy Officer Recruitment.
Abstract
Building on attitude theories which focus on the consistency of individual and group or organizational effects upon behavior, this study used the Trait Ascription Questionnaire developed by Dr. William K. Graham on two university campuses (one with successful recruiting history and the other with poor recruiting results) to first assess individual and Navy organizational images among students and faculty, and then to hypothesize in what direction and in what intensity Navy officer recruitment efforts might be most beneficially directed.
Document Details
- Document Type
- Technical Report
- Publication Date
- Dec 01, 1974
- Accession Number
- ADA005461
Entities
People
- Myron D. Meiser
- Philip Joseph Unser
Organizations
- Naval Postgraduate School