Effectiveness Evaluation of Air Force Advertising.
Abstract
The Airman Enlistment Questionnaire-R was administered to a sample of non-prior-service enlistees, 10,666 males and 1,806 females. Analysis of the responses indicates that: (1) enlistees are growing more aware of Air Force advertising (2) females appear to be more alert to media programs than they used to be (3) females are more interested in all kinds of Air Force jobs than they were, and (4) there are enough differences across geographic areas to justify close study of the possibility of differential advertising by geographic area.
Document Details
- Document Type
- Technical Report
- Publication Date
- Sep 01, 1975
- Accession Number
- ADA018610
Entities
People
- Alan E. Michelson
- Bart M. Vitola
- Cecil J. Mullins
- John D. Williams
Organizations
- Brooks Air Force Base