The Accuracy of Consumer Surveys in Describing Markets for Hypothetical Goods,
Abstract
The paper attempts to appraise the present state of knowledge on the accuracy of consumer surveys in describing markets for hypothetical, or proposed, goods and services. It is written with particular regard for those types of survey questions that were being developed to evaluate the social impact of the programs of the National Heart and Lung Institute (NHLI), NIH. The method of research consisted primarily of a review of relevant literature, and also included interviews with persons familiar with survey techniques.
Document Details
- Document Type
- Technical Report
- Publication Date
- Mar 01, 1975
- Accession Number
- ADA022218
Entities
People
- J. Andrew Spindler
Organizations
- RAND Corporation