Constrained Information Theoretic Characterizations in Consumer Purchase behavior,

Abstract

The analysis called SAND DABS which has had a long history of use in consumer purchase behavior (including brand switching) at MRCA and elsewhere, is here given a constrained information theoretic characterization. This is made possible by recent developments in optimization and duality which are precise and general. That is, these developments generalize the classical relations between information theory and statistics as previously established in very precise forms by Kullback-Leibler (and others). Contacts with geometric programming in an extended form along with other recent developments in optimization and duality are also supplied and a way is thereby opened for unifying many apparently separate approaches to market analysis. (Author)

Document Details

Document Type
Technical Report
Publication Date
Jul 01, 1975
Accession Number
ADA022690

Entities

People

  • Abraham Charnes
  • D. B. Learner
  • William W. Cooper

Organizations

  • University of Texas at Austin

Tags

DTIC Thesaurus Topics

  • Computer Programming
  • Computing-Related Activities
  • Consumers
  • Data Science
  • Fish
  • Geometric Programming
  • Information Science
  • Information Theory
  • Interdisciplinary Science
  • Mathematical Programming
  • Mathematics
  • Optimization
  • Statistics
  • Switching

Readers

  • Adaptive Control and Estimation with Uncertainty in Dynamic Systems.
  • Theoretical Analysis.