Public Relations and the News Media: A Comparative Study of the Utilization of Public Relations Material by Representative Milwaukee News Media.

Abstract

Contents: Media use of Material from Participating Public Relations Offices; Media use of Public Relations Material from all Sources; and Disposition of Public Relations Material and News Media Attitudes Toward Public Relations.

Document Details

Document Type
Technical Report
Publication Date
Jan 01, 1976
Accession Number
ADA026920

Entities

People

  • Karen L. Sandquist

Organizations

  • Air Force Institute of Technology

Tags

DTIC Thesaurus Topics

  • Cooperation
  • Materials
  • Public Relations
  • Wisconsin

Fields of Study

  • Political science
  • Psychology

Readers

  • International Journalism and Media Studies.
  • Medical or Health Care Field.
  • Political Science/ International Relations/ European Studies