Developing a Measure of Marine Corps Recruiting Effectiveness
Abstract
This study analyzed the Fiscal Year 1975 Marine Corps enlistment productivity and recruiting effort in the State of California. Twelve variables describing the public high schools in California were used to predict enlistment productivity and recruiting effort. It was determined that productivity could be predicted on the basis of recruiting effort alone. This meant that the recruiting substations in this study, on the average, achieved their productivity goals. Recruiting effort was found to be applied on the basis of male minority students enrolled in vocational education programs and in school districts that had a high percentage of their income from local sources. A measure of recruiting effectiveness was proposed. The model developed in the study gave a predicted productivity figure for a cross-validation sample of thirteen recruiting substations. The actual productivity of each substation was compared to the predicted value. This ratio was used as the measure of effectiveness.
Document Details
- Document Type
- Technical Report
- Publication Date
- Jun 01, 1976
- Accession Number
- ADA027232
Entities
People
- Robert J. Sullivan
Organizations
- Naval Postgraduate School