The Project Management Office Interface with the News Media.
Abstract
The purpose of this paper is to review present U.S. Army policies and procedures guiding the PMO in its interface with the news media, judge the adequacy of such guidance, and suggest both procedural and philosophical approaches toward an optimum public information interface. The study concludes that weapon's acquisition gets 'bad press' primarily from 'bad' equipment--those acquisitions perceived by the media as technically or, more often, financially 'bad' rather than from faulty public information practices. Successful public information requires a successful project. A good PMO-media interface can help to identify a project as successful when it might not otherwise be so perceived. The author recommends that a PMO must first produce a 'good' weapon system. The PM must be candid in dealings with the press, provided the information desired is not classified or otherwise nonreleasable. Admit to mistakes and failures in the project and tell how they will be corrected. Be timely in providing information to the media. Since costs are the sore spot of weapons acquisition media coverage, public information management attention should be focused there. And, finally, be an advocate for your project, but be an honest advocate.
Document Details
- Document Type
- Technical Report
- Publication Date
- May 01, 1975
- Accession Number
- ADA027569
Entities
People
- Frank Dale Green Jr
Organizations
- Defense Systems Management College