Planning in the Multinational Firm: The Strategic Operations Interface.
Abstract
Great environmental uncertainties have increased the importance of formal planning structures to assist multinational firms in adapting to a rapidly changing world. It is our belief that the type of information needed by multinational planners can best be obtained when strategies are super-imposed on the operating system of the firm. In the past, fully integrated optimization planning structures were infeasible becuase of the enormous complexity of multinational companies resulting in extremely large models and very slow solution time -- if a solution could be obtained at all. This has led to non-optimization simulation modeling which provides some but not enough relevant information. With Computer Implementation Technology and NETFORM representations, a move to optimization procedures is feasible and desirable. The power of these procedures over simulation models is demonstrated in an application for the U.S. Treasury, where we show how the model can lend insight into important planning issues and develop hard cost information for soft constraints. (Author)
Document Details
- Document Type
- Technical Report
- Publication Date
- Mar 01, 1977
- Accession Number
- ADA040548
Entities
People
- D. Klingman
- L. A. Tavis
- R. L. Crum
Organizations
- University of Texas at Austin