A Methodological Approach for the Developing of Strategic Planning in Diversified Corporations.

Abstract

This paper discusses an overall approach for strategic planning in a multidivisional corporation. The approach consists of a hierarchical methodology which starts by identifying opportunities for diversification and expansion of the product line, proceeds by analyzing the marketing and production consequences of a number of desirable strategic alternatives, and ends with a financial evaluation of each alternative and the selection of the most appropriate course of action. The use of models is examined throughout the process. An application of the proposed methodology for a subsidiary of a multinational corporation is presented. (Author)

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Document Details

Document Type
Technical Report
Publication Date
Aug 01, 1977
Accession Number
ADA044603

Entities

People

  • Arnoldo C. Hax
  • Nicolas S. Majluf

Tags

Communities of Interest

  • C4I

DTIC Thesaurus Topics

  • Acquisition
  • Commerce
  • Corporations
  • Environment
  • Governments
  • Growth Factors
  • Investments
  • Marketing
  • Materials
  • Money
  • Plastic Explosives
  • Price Index
  • Production
  • Strategic Analysis
  • Test And Evaluation
  • United States
  • United States Government

Readers

  • Defense Technology Research and Development.
  • Industrial Economics
  • Systems Analysis and Design